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The most demure dames of this (otherwise turbulent) decade knew how to lather up and stay soft.

Click image for a larger, closer peek at this beautifully illustrated color ad for Camay soap from the 1940s.

All you need to do is smoke the right brand and save money on haircuts with those thrifty newfangled 1940s gadgets.

A small, but elegant 1940s piece from my collection... Yes, the blades are still in the box.

Whether photographed or illustrated, nothing sells beauty like beauty.

A comical 1940's Colgate Toothpaste ad. Click to enlarge.

A comical 1940s Colgate Toothpaste ad. Click to enlarge.

A comical 1940s Colgate Toothpaste ad. Click to enlarge.

A comical 1940s Colgate Toothpaste Ad. Click to enlarge.