long time coming.

It has been more than 3 years since the doors of RIF opened in the Winter of 2006. As a shop we wanted to create an environment where sneakerheads of all ages can come and chat about kicks, fashion... whatever. Reminiscent of your local skate shop where kids hang out in the front , skate and talk about skate stuff. We didnt want to be the typical COOL GUY shop or a shoe museum we wanted to create an environment were people can come hang out and talk about the thing we all love sneakers. Three years later we made new friends, have plans on expanding and decided to create an inhouse brand where all of us can represent what we created RIF.

This Saturday we will be releasing our RIF SHIRTS. There will be 4 designs and 3 colors for each design( Black, White, Grey) We wanted the shirts to represent RIF and the simplicity of our lifestyles and shop.

"just sell it" Tee
Sizes small-2XL

We created this with one thing in mind, "just sell it" many of us are contemplating on selling that extra 99' AJ 4 or Supreme Dunk Low... instead of keeping that shoe in your closet and taking it out only to take facebook pics, sell it to someone that will wear it to the ground

"wings" Tee

Sizes small-2xl

A tribute to the ORIGINAL AJ1 Wings. We created this Tee with a RIF twist. Being a sneakerhead it has always been a necessity to own a peice of sneaker history the AJ 1.

back hit

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"pushing weight" Tee
Sizes small-2xl

Many see what happens when our store shop is open for business hours but the real work comes when the store doors close. BOXES upon BOXES are being packed and shipped to your front doors. Giant sized boxes of the newest SB or Jordan sometimes weighing more than 30KILOS are being shipped to our Store in Japan. We stay pushing weight.

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back hit

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"City Lights" Tee

Sizes small-2XL

The simplicity of the Los Angeles City scape has always been the best part of working at RIF. Everyday I walk to the shop the Los Angeles City Scape is in Full View and in my opinion is the best in the WORLD.

Shirts will be available SATURDAY 12pm noon.

As stated earlier shirts printed will not be re-printed in the same color so get em while thier HOT.

COST? A tribute to the best basketball player that ever played the GAME. $23.00

Shirts will also be available online and only available from our BLOG. SHIRTS will NOT be sold through our online shop so be prepared.

First come first serve.

Thank you again to all the sneakerheads RIF appreciates you. XOXO